FOMO

     Project Breakdown           

        For FOMO, an event series at former club Lovelee in Amsterdam, I co-created the brand identity from the ground up. This included developing a distinctive visual style, logo, and messaging that captured the event’s energetic, inclusive spirit and resonated with its target audience.

        I worked on bringing FOMO to life with a bold, irreverent tone and a visual identity that reflected spontaneity, youth culture, and play. The result was a strong, community-driven brand that stood out in a saturated nightlife scene. See the full breakdown and visual case study below.      

        Explore