NYX OP DONDERDAG

     Project Breakdown           

        As part of a multi-year collaboration with Club NYX, I led the marketing and creative strategy for Nyx op Donderdag, a weekly event that has become a cornerstone of Amsterdam's nightlife. I managed all aspects of its promotional efforts, crafting engaging campaigns that consistently attracted and retained a sustainable target audience.

To amplify the event’s reach, I created multiple viral videos ranging from 100,000 to 1,000,000 views, which significantly boosted brand visibility and engagement. Additionally, I developed innovative content strategies tailored to the student demographic, ensuring consistent growth and fostering a loyal community around the event.

Through creative storytelling, strategic social media management, and impactful campaigns, my work helped establish Nyx op Donderdag as one of Amsterdam's most exciting weekly nightlife experiences, blending diverse music genres with an inclusive and immersive atmosphere.      

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