Résumé FILE 24027—01/25 ART DIRECTOR / CREATIVE STRATEGIST 
I’m a freelance art director and creative strategist with a focus on cultural brands and experiences. With a foundation in fashion and a stronghold in event marketing, I build digital identities that feel human and perform.

Whether directing content for festivals or leading social media strategies, I approach each project with editorial insight, brand sensitivity, and an eye for relevance.  
Curious minds welcome.

I’m always open to creative exchanges — from spontaneous brainstorms to long-term collaborations.

CONTACT
loissolkesz@gmail.com


Work Experience LOVELAND EVENTS
Freelance Creative
August 2024 – September 2025


Working across content and campaign management for one of Amsterdam’s most renowned electronic music festivals. Supporting the marketing team with strategy, creative direction, and execution — bridging the gap between brand identity, content creation, and audience engagement.    


ARTISTS FOR PRESIDENT B.V.
Head of Content & Socials
2022 – 2024


Led content and social media efforts for an event agency focused on culture, music, and nightlife. Developed brand identities and digital strategies for Intercell and Nyx op Donderdag, translating on-the-ground energy into digital storytelling. Directed teams, produced campaigns, and co-created merch — ensuring consistency and impact across every touchpoint.    


LEAPED
Online Marketing Trainee
2022


Completed an intensive marketing traineeship covering SEO, Google Ads, social media, UX, and email marketing. Certified across multiple disciplines, applying data-driven thinking to creative execution.  


Education AMSTERDAM FASHION INSTITUTE
Bachelor of Science — Fashion & Management
2017 – 2021


Specialized in Fashion & Innovative Marketing with a minor in Entrepreneurship. This foundation nurtured my expertise in visual storytelling and branding — deeply influenced by fashion and culture, which I now channel into my creative projects.    


LYCEUM AAN ZEE
Senior General Secondary Education (HAVO)
2012 – 2017


Focused on economics and culture, with a minor in art history — developing a foundation in critical thinking and cultural analysis.  


Core Skills CONTENT STRATEGY & CREATION
SOCIAL MEDIA MARKETING
CREATIVE DIRECTION
BRAND DEVELOPMENT
SHORT-FORM VIDEO CONTENT
DIGITAL MARKETING
DATA-DRIVEN STORYTELLING
TEAM LEADERSHIP & COLLABORATION
EVENT MARKETING
ADOBE CREATIVE CLOUD    


Tools & Platforms GOOGLE ANALYTICS 4
GOOGLE DATA STUDIO
META BUSINESS SUITE
EMAIL MARKETING TOOLS (CXL CERTIFIED)
CMS & SOCIAL SCHEDULING PLATFORMS    


Certified Courses GOOGLE ANALYTICS 4 — CXL
GOOGLE DATA STUDIO — CXL
CONTENT MARKETING RESEARCH — CXL
DATA-DRIVEN INFLUENCER MARKETING — CXL
CONTENT STRATEGY & SEO FOR LEAD GENERATION — CXL
EMAIL MARKETING — CXL
ACCOUNT BASED MARKETING — CXL    


End of File RESUME DOCUMENT—L.S. 2025
CULTURE / STRATEGY / DIRECTION
©Loïs Solkeszloissolkesz@gmail.comGet In Touch