Resume
Sep 2025
At SATON Luxury, one of EyeCare Luxury’s brand stores, I lead art direction, creative strategy and brand management. I craft the brand’s creative narrative, shaping everything from tone of voice and content pillars to campaigns, copy and collaborations with UGC creators and influencers. My work positions SATON as Amsterdam’s best-kept secret in frames, bringing everyday glamour with an editorial, culturally relevant edge.
For the debut campaign shoot SATON & The City, I created the concept, directed the full production and did the styling. The shoot introduced SATON’s vision of eyewear as everyday glamour with an Amsterdam twist, setting the tone for the brand’s editorial identity.
Creative Concept, Art Direction, Production & Styling: Loïs Solkesz · Photography: Elske Nissen · Videography: Noud Wellink · Model: Amarens de Graaf