Projects
Burst
Collaborated with Loveland Events to bring BURST to life, overseeing everything from concept creation to defining a bold tone of voice and developing engaging branding content for the event’s launch.Role: Freelance Creative Strategist / Marketer
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Ruya
Developed the innovative event concept RUYA in partnership with KABUL à GOGO, Utrecht’s newest electronic music club. From initial concept creation to executing the event, I played a key role in bringing this vision to life.Role: Freelance Creative Strategist
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Intercell
A multi-year collaboration where I led content, campaign development, and creative strategy — from artist interviews to merchandise shoots.Role: Head of Content & Socials
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Nyx op Donderdag
Led and managed the marketing and creative strategy for Nyx op Donderdag, a weekly event at Club NYX, as part of a multi-year collaboration. I oversaw all aspects of its promotional efforts, ensuring consistent engagement and growth.Role: Head of Content & Socials
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Exit
Worked on concept and content creation for EXIT, a standout queer bar in Amsterdam. Oversaw the creative process from ideation to social media management, ensuring a consistent and engaging online presence.Role: Head of Content & Socials
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Fomo
Created a distinct brand identity for FOMO, an exciting new event in Amsterdam, held at Club Lovelee. From concept to execution, I designed a cohesive visual style that resonated with its target audience.Role: Head of Content & Socials
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